An important part of successful innovation is often a similar one to starting a new business, in that it is key to recognize and solve people’s pains. Big or small, solving the right challenge at the right time is the key to a successful innovative idea.

Companies are learning that they have to innovate to hedge against digital disruption and continue to have success in the market. iCiDIGITAL recognizes that innovation is crucial to the longevity of their business and want to help others do the same.